{"id":49877,"date":"2021-08-02T01:52:08","date_gmt":"2021-08-02T05:52:08","guid":{"rendered":"https:\/\/thelehighacresgazette.com\/news\/?p=49877"},"modified":"2021-08-02T01:52:17","modified_gmt":"2021-08-02T05:52:17","slug":"mtv-turns-40-years-old","status":"publish","type":"post","link":"https:\/\/thelehighacresgazette.com\/news\/2021\/08\/mtv-turns-40-years-old\/","title":{"rendered":"MTV turns 40 years old"},"content":{"rendered":"\n<p>On this day back in 1981, I was a Freshman in High School \u2014 and I know exactly what I was doing. I was glued to the TV set, watching the start of a pop culture phenomenon.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Dire Straits - Money For Nothing music video (Good quality, all countries)\" width=\"1110\" height=\"833\" src=\"https:\/\/www.youtube.com\/embed\/lAD6Obi7Cag?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>That was the&nbsp;<a href=\"https:\/\/www.mtv.com\/topic\/mtv-est-1981\" target=\"_blank\" rel=\"noreferrer noopener\">beginning of MTV<\/a>, and I was hooked.<\/p>\n\n\n\n<p>MTV changed entertainment and the music industry forever, with record companies providing free content that it then played non-stop.<\/p>\n\n\n\n<p>It wasn\u2019t a channel your parents wanted you to watch, but that didn\u2019t stop me. No, I copied that way-too-much-makeup look; wore the bracelets on my arm like Madonna; and tried to be as cool as Annie Lennox and Tina Turner. Prince and Duran Duran posters covered my walls \u2014 don\u2019t judge me, these were&nbsp;gods!<\/p>\n\n\n\n<p>MTV was groundbreaking. \u201cYo! MTV Raps\u201d helped accelerate hip hop into the mainstream. Even Andy Warhol had a show.<\/p>\n\n\n\n<p>Did you know modern-day reality TV was perfected on MTV, with \u201cThe Real World,\u201d \u201cThe Osbournes\u201d and \u201cJersey Shore\u201d?<\/p>\n\n\n\n<p>In the nineties, the network known for escapism embraced activism. I joined in 1996 as a news correspondent for the \u201cChoose or Lose\u201d campaign and was lucky enough to stay for another half-decade.<\/p>\n\n\n\n<p>By far my most memorable experience was my time spent working in the field on their many critically-acclaimed documentaries, from \u201cTrue Life Unfiltered\u201d to my own series, \u201cBreaking It Down.\u201d<\/p>\n\n\n\n<p>But my coolest moment was definitely being asked by Jay-Z to appear on one of his albums! Yes, that was amazing.<\/p>\n\n\n\n<p>MTV definitely had its highs, but there have also been lows, and what was new is now nostalgic. Still, 40 years after its creation, MTV continues to reinvent itself. It\u2019s now known as MTV Entertainment \u2014 part of the ViacomCBS Family. The brand is in 180 countries with a reach of nearly two billion people.<\/p>\n\n\n\n<p>And to celebrate the past, present and future of MTV, here\u2019s the new logo, unveiled for the first time:<\/p>\n\n\n\n<p>By the way, even my sweet mom came around to liking MTV. She actually loved \u201cBeavis and Butthead.\u201d Go figure!<\/p>\n\n\n\n<p>MTV \u2014 Here\u2019s to another 40!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this day back in 1981, I was a Freshman in High School \u2014 and I know exactly what I was doing. I was glued to the TV set, watching&hellip; <\/p>\n","protected":false},"author":8,"featured_media":49878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[542],"_links":{"self":[{"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/posts\/49877"}],"collection":[{"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/comments?post=49877"}],"version-history":[{"count":1,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/posts\/49877\/revisions"}],"predecessor-version":[{"id":49879,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/posts\/49877\/revisions\/49879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/media\/49878"}],"wp:attachment":[{"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/media?parent=49877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/categories?post=49877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/tags?post=49877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}