{"id":46044,"date":"2020-02-19T21:07:56","date_gmt":"2020-02-20T02:07:56","guid":{"rendered":"https:\/\/thelehighacresgazette.com\/news\/?p=46044"},"modified":"2020-02-19T21:08:17","modified_gmt":"2020-02-20T02:08:17","slug":"burger-king-thinks-moldy-whoppers-will-get-you-to-buy-more-burgers","status":"publish","type":"post","link":"https:\/\/thelehighacresgazette.com\/news\/2020\/02\/burger-king-thinks-moldy-whoppers-will-get-you-to-buy-more-burgers\/","title":{"rendered":"Burger King thinks moldy Whoppers will get you to buy more burgers"},"content":{"rendered":"\n
\nhttps:\/\/www.youtube.com\/watch?v=oSDC4C3_16Y&feature=youtu.be\n<\/div><\/figure>\n\n\n\n

Burger King is re-\u201cmolding\u201d the image of its signature Whopper in a nauseating new ad campaign that promotes efforts to eliminate artificial preservatives and other additives from the company\u2019s menu.<\/p>\n\n\n\n

The burger chain on Wednesday unveiled pictures of its new, preservative-free Whopper. In the campaign, the Whopper is covered in mold, decaying as it\u2019s consumed by green fungus.<\/p>\n\n\n\n

The unconventional marketing effort includes a TV commercial <\/a>showing the all-natural Whopper slowly rotting over the course of 34 days as soul singer Dina Washington\u2019s 1959 hit \u201cWhat a Difference A Day Makes\u201d plays in the background. Deliberately absent are food coloring and special effects commonly used to make restaurant meals and their ingredients look appetizing in commercials. By the end of the 45-second commercial, the Whopper has transformed into a green and blue mess.<\/p>\n\n\n\n

\u201cThe beauty of no artificial preservatives,\u201d the ad\u2019s tagline reads.<\/p>\n\n\n\n

The moldy Whopper may look revolting, but Restaurant Brands International, which owns Burger King, is betting customers are craving healthier, organic ingredients. Just over half of Millennials and 57% of Millennial parents said they are buying more organic products now than they did five years prior, according to a September YouGov<\/a> analysis commissioned by Whole Foods. A 2018 Nielsen<\/a> report also found young adults are more willing to pay higher prices for products made with natural, more environmentally-friendly ingredients.<\/p>\n\n\n\n

Burger King restaurants throughout most of Europe have already done away with food preservatives amid an industry-wide shift toward healthier and organic ingredients.<\/p>\n\n\n\n

\u201cWe believe that real food tastes better,\u201d Restaurant Brands International Global Chief Marketing Officer Fernando Machado said in a statement. \u201cThat\u2019s why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world.\u201d<\/p>\n\n\n\n

Whopper fans in the United States may have already tasted a preservative-free Whopper without realizing it, according to Christopher Finazzo, president of Burger King\u2019s Americas division.<\/p>\n\n\n\n

\u201cThe product is already available in more than 400 restaurants in the country and will reach all restaurants throughout the year,\u201d Finazzo said in a statement.<\/p>\n\n\n\n

McDonald\u2019s, Burger King, and Wendy\u2019s are the three largest burger chains in the United States. McDonald\u2019s stopped using preservatives in some of its burger ingredients in 2018, two years after removing antibiotics from its chicken supply chain. Wendy\u2019s did not immediately respond to request for comment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Burger King is re-\u201cmolding\u201d the image of its signature Whopper in a nauseating new ad campaign that promotes efforts to eliminate artificial preservatives and other additives from the company\u2019s menu.… <\/p>\n","protected":false},"author":8,"featured_media":46045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"_links":{"self":[{"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/posts\/46044"}],"collection":[{"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/comments?post=46044"}],"version-history":[{"count":0,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/posts\/46044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/media\/46045"}],"wp:attachment":[{"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/media?parent=46044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/categories?post=46044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/tags?post=46044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}