{"id":42999,"date":"2019-05-21T14:24:39","date_gmt":"2019-05-21T18:24:39","guid":{"rendered":"https:\/\/thelehighacresgazette.com\/news\/?p=42999"},"modified":"2019-05-21T14:24:43","modified_gmt":"2019-05-21T18:24:43","slug":"coca-cola-is-bringing-back-new-coke-in-honor-of-stranger-things","status":"publish","type":"post","link":"https:\/\/thelehighacresgazette.com\/news\/2019\/05\/coca-cola-is-bringing-back-new-coke-in-honor-of-stranger-things\/","title":{"rendered":"Coca-Cola is bringing back New Coke in honor of ‘Stranger Things’"},"content":{"rendered":"\n

The company is bringing back a limited number of New Coke<\/a> cans in honor of the upcoming third season<\/a> of “Stranger Things,”\nin which the product is featured.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

“Stranger Things” creators Ross and Matt Duffers\ncame up with the idea to bring New Coke back as a way to promote the show,\nwhich will start streaming on Netflix (NFLX<\/a>)on\nJuly 4. The third season of the show takes place during the summer of 1985 \u2014\nwhen Coca-Cola (KO<\/a>)debuted\na new recipe for its iconic beverage.<\/p>\n\n\n\n

So-called New Coke was a flop: Consumers reacted so poorly\nto the new drink that Coca-Cola pulled it from shelves after a few months. New\nCoke was rebranded as Coke II, and sold in some places after 1985. But this is\nthe first time Coca-Cola is bringing back New Coke with that branding.<\/p>\n\n\n\n

Bringing New Coke back is a way for Coca-Cola to “not\ntake ourselves too seriously,” Stuart Kronauge, president of Coke’s\nsparkling business unit and senior vice president of marketing for Coca-Cola\nNorth America, told CNN Business. And it wasn’t easy to recreate the product:\nCoca-Cola had to reach into its archives to get the design of right, and dig\nthrough its vault to recover the recipe.<\/p>\n\n\n\n

“Maybe a while ago we wouldn’t have done this,”\nKronauge said. “But we’re changing and trying to innovate in ways that are\nbeyond traditional new products. This is a cultural innovation.” Coca-Cola\nrecently partnered with Disney Parks & Resorts on custom designs for Coke products<\/a> being sold at\nDisney’s new “Star Wars” theme park, “Galaxy’s Edge.”<\/p>\n\n\n\n

The partnership is a way for Coke to reach people in\nan evolving media landscape.<\/p>\n\n\n\n

“Buying a 30-second ad to drop into a certain\ntime-frame is not as valuable as it once was,” Kronauge said.<\/p>\n\n\n\n

“The world is changing into streaming and non-ad\nplatforms and subscription-based platforms,” she added. “So it’s\nimportant for us to make sure that we are where our consumers’ eyeballs and\nhearts and spirits are.” The new promotion is designed to “break the\ninternet” Kronauge said.<\/a><\/p>\n\n\n\n

There are three ways for customers to get the retro product:\nAs a gift when they buy limited-edition “Stranger Things” Coke and\nCoke Zero Sugar glass bottles online starting Thursday, through “Stranger\nThings” themed pop up vending machines that will be in cities this summer,\nor as a giveaway when they purchase a gift or ticket at the World of Coca-Cola\nin Atlanta. Coca-Cola has produced under 500,000 of the New Coke 12-ounce cans,\nand expects to run out quickly.<\/p>\n\n\n\n

The company is also selling “Stranger Things”\nthemed cans of regular Coke and Coke Zero Sugar, and is releasing a remake of a\n1980s ad featuring characters from the show.<\/p>\n\n\n\n

For Netflix, the partnership is a way to advertise in new\nchannels.<\/p>\n\n\n\n

“We exist on the internet, and Coke has a century of experience in building consumer products that are physical,” Barry Smyth, Head of Global Partner Marketing at Netflix, told CNN Business. The streaming platform is also partnering with a number of other companies, including Lego, H&M, Schwinn, and Baskin-Robbins, to promote the upcoming season.<\/p>\n","protected":false},"excerpt":{"rendered":"

The company is bringing back a limited number of New Coke cans in honor of the upcoming third season of “Stranger Things,” in which the product is featured. “Stranger Things” creators Ross and Matt… <\/p>\n","protected":false},"author":8,"featured_media":43000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"_links":{"self":[{"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/posts\/42999"}],"collection":[{"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/comments?post=42999"}],"version-history":[{"count":0,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/posts\/42999\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/media\/43000"}],"wp:attachment":[{"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/media?parent=42999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/categories?post=42999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thelehighacresgazette.com\/news\/wp-json\/wp\/v2\/tags?post=42999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}