To help business professionals gain the advantage of using social media for marketing and branding effectively, Florida Gulf Coast University (FGCU) Office of Continuing Education & Off-Campus Programs has teamed with Tamara (Tami) Patzer, social media and internet marketing expert, to present \u201cSocial Media Marketing for Your Business,\u201d a 7-week certification program beginning Nov. 5 to Dec. 17.<\/p>\n
\u00a0\u00a0 The course is offered in a blended format of live classroom and online modules. The program includes a live introduction workshop of 1.5 hours, 17 hours of online instruction, and a live 1.5-hour wrap-up workshop. Tuition is $250, and basic computer knowledge is a prerequisite. To register, go to http:\/\/registerce.fgcu.edu<\/a>.<\/p>\n Program objectives include: setting up eight major social profiles (Facebook, LinkedIn, Twitter, Pinterest, WordPress Blog, Google+, YouTube, Flickr), content scheduling and automation, understanding analytics, social media integration, social network optimization, design and implementation of social media strategy, integration tools, social media ROI tracking, results evaluation, and more.<\/p>\n To learn more, call the Office of Continuing Education at (239) 434-4838 or visit online at continuinged@fgcu.edu<\/a>.<\/p>\n